Qatar Leads the Way For Broadband Penetration
April 13th, 2009 | Posted in Digital Marketing by Dan Stuart | 4 Comments
Recently, Qatar’s position as a regional broadband leader was confirmed by “one of the most comprehensive studies of broadband communications ever conducted in the region.” Qatar currently offers the lowest broadband prices in the GCC – “between 10% and 23% lower than that of the average of other GCC nations.” Business Intelligence ME
The study, by international management consulting firm Arthur D Little, provides one of the clearest indications yet of the progress of the ‘Broadband Qatar’ strategy, which aims to provide affordable, high speed internet connectivity to as many people as possible in Qatar.Recently, STC in Saudi Arabia announced that they would cut broadband tariffs by 70% so it will be interesting to see how this affects penetration rates in the Kingdom.
Internet penetration continues to grow rapidly in the region and it is envisaged that the growth trend of internet penetration across the region will maintain its phenomenal rate (tracked at a user growth of more than 1,200%; 2000 – 2008).
Currently, internet penetration across the M.E. region (GCC & Levant) is at 23.3% (short of 0.2% from the world average).
With more than 41 million users worldwide, Arabic has become the 8th global language of use on the net (ahead of Russian and Korean).
As telecom operators (as is the case in Qatar) make the medium more accessible at reasonable price points, it is expected that the penetration will be further enhanced.
This is important for the growth of existing online services like Bayt.com, development of new internet businesses in the region, and consumers of internet services. As more people have better access to the internet, companies must continue to shape an internet strategy for talent acquisition, company branding, and digital marketing.
Relevant links:
More than 50% of households in Qatar now have broadband
Qatar has region’s best broadband prices and market penetration, says survey
Thanks
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